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Schools Business Programme of Study Bachelor of Science in Marketing
Schools Business Programme of Study Bachelor of Science in Marketing
Business
Bachelor of Science in Marketing
Course offering at 1st and 2nd year shall be the same as the existing course structure on the BBA/BAC/MKT stream. Specialisation shall commence at 3rd year.
Year 1 and 2 same as for Business Administration / Accountancy
Year 3 |
|
| BS 360 | Marketing Research |
| BS 361 | Entrepreneurship |
| BS 362 | Consumer Behaviour |
| BS 264 | Sales Management |
| BS 366 | Marketing Information Systems |
| BS 368 | Marketing Communication |
Year 4 |
|
| BS 400 | Marketing Project |
| BS 450 | Strategic Management |
| BS 452 | Organization Behaviour |
| BS 460 | International Marketing |
Any two (2) electives |
|
| BS 461 | Marketing Channel Management |
| BS 464 | Industrial Marketing |
| BS 466 | Services Marketing |
| BS 468 | Retailing |
| BS 470 | Electronic Commerce |
For a student to qualify for the Degree in Marketing specialisation, he/she shall be required to pass BS 260 (Principles of Marketing) course.